Welcome to the course that is created FOR artists BY an artist who’s been where you are.
Enrollment for Term 2 is currently closed.
Term 3 starts - Late 2025
You’re already an artist.
This is how you become a business.
Over 6 weeks, I’ll give you the exact tools, strategies, and honest lessons that helped me turn my creative passion into a full-time profession - so you can stop wasting energy on trial and error, start charging what you’re worth, and get real, paying clients who actually value your work
What you’ll love
Get clarity & direction on who your work is really for
No more undercharging, overworking, or wondering if you’re prices are RIGHT
Learn the exact strategy to ensure your custom commissions sell out & create lasting demand
Walk away with confidence to sell your work without cringing or overthinking every word
Refine your brand so it finally feels like you
A system & strategy for how to create and execute the perfect pitch to get you noticed by your dream clients
Get a full business/website/social media audit to maximise your profit potential as an artist
What you get?
1x One on one business mentoring session with Ellie (at the start of the course)
6 Jam packed modules - Released weekly
6x Live Q&A’s weekly with Ellie
55 Video Lessons + A take-home manual with all of the course content in it!
$1000s of free templates + tools, templates & Pricing guides for your business
Private Instagram community group (& new group of creative friends!)
24 Hour Email Hotline to contact Ellie at any time
365 days access to all course content
Couldn’t be bothered reading all of that?
Ellie has recorded a video breaking down what we will learn in each module of the course.
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Unlock the secrets to pitching and cold calling, and selling on social media while staying true to your values and knowing when to pivot.
By the end of this week you will have a practical plan to get your next 100 clients. -
Accelerate your marketing game across various social platforms and gain practical steps to increase your brand visibility.
This week you will learn to:Elevate your social media without it feeling like a chore
Increase your business professionalism and how it is received by clients & customers through imagery and video.
Steal my pitching and quoting templates
Know when to spend and when to save $$ when it comes to marketing your art
How to increase the demand for your work.
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Learn how to harness storytelling to present your business & products successfully
This week create and perfect your:
Elevator pitch
Packaging
Branding
This will craft a consistent and unforgettable experience of your business that connects with your clients & audience.
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Navigate the complexities of contracts: When they’re needed and how to enforce them. Learn tips and tricks that ensure stress free tax time, and bookkeeping through the year on a budget.
Steal my contract template so you never have to write your own!
This week you will walk away equipped with the tools to run your creative business smoothly and professionally while safeguarding you for the future.
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Master the art of pricing your creative work with confidence!
Gain insights into setting initial prices with practical templates, pricing examples, and quote templates.
Discover how to incrementally raise prices and navigate invoicing complexities.
This module also covers cost management, invoicing structures, and negotiating boundaries with friends and family. -
Learn when to focus on growth versus staying grounded in your work.
Define your ideal 10/10 day and follow Ellie’s practical weekly plan to achieve sustainable growth with a customizable template.
Learn from Ellie’s personal mistakes, and explore tools to streamline your creative process.
Workshop with Ellie how you can practically work towards quitting your day job.
Course Breakdown
Is it time for you to enrol?
You’re already putting in the work - sharing your art, connecting with people, saying yes to opportunities when they come.But if you’re being honest… the income doesn’t match the effort.It’s not because your work isn’t good enough. And it’s definitely not because you’re lazy.It’s just that no one’s ever given you a clear system to turn all that passion into consistent, paid work. That’s where this course comes in.
You’ve tried all the free resources & courses but nothing seems to move the needle.
You need hands on, personal 1:1 advice and actionable plans to expand and grow your business from someone who has actually done it before.
You know your work is good, but you can’t get a consistent stream of clients booked.
You get so many comments on how talented you are, and how great your art is, but it never seems to translate into actual $$ and feels overwhelming and icky to sell yourself
Your pricing feels random & you never quite feel confident in your quotes
You always feel unsure if your pricing is too high or too low and quotes feel like guess work. You’re ready for a map on exactly how to price up any job that comes to you.
You know who your dream client is, but you don’t know how to land them
You know you would be a perfect fit for your dream client, but have no idea where to start and need someone to hold your hand through crafting a pitch that gets you booked.
Pricing & Investment
One on one business mentoring sessions with Ellie
6 Jam packed modules - Released weekly
Live Q&A’s weekly with Ellie
55 Video Lessons
Customisable Templates & Pricing guides for your business
Private Instagram community group
24 Hour Email Hotline to contact Ellie at any time
365 Day access to all future content that is released
Up front payment plan
Save $198
$1,800 NZD
One on one business mentoring sessions with Ellie
6 Jam packed modules - Released weekly
Live Q&A’s weekly with Ellie
55 Video Lessons
Customisable Templates & Pricing guides for your business
Private Instagram community group
24 Hour Email Hotline to contact Ellie at any time
365 Day access to all future content that is released
Flexible payment plan
2 payments of:
$999 NZD
I’m Ellie, an artist, architect and self proclaimed ‘maker of chaos’. I used to dream of becoming an architect from a young age and went on to study and work as an architect for 10 years.
During this time I started selling my personalised art commissions on the side. This passion grew to the point where I gradually cut my hours down in my corporate job then finally quitting for good and running my own art studio full time. I have been telling people's stories through art for 8 years now - 4 of those full time - and I have scaled my business from doing free work and earning next to nothing, to earning triple what I would be in my corporate job.
I have created a demand around my business where my commission spots sell out within 3 minutes of their release (every 4 months) and I have consistent commercial clients who are trusting me with marketing collaborations, murals and digital advertising. I have expertise in dealing with selling products in store, agencies, galleries and ensuring that my brand speaks for itself amongst a very saturated market.
My story
Cool stuff Passion to Profession students had to say!!
❤️🔥
Cool stuff Passion to Profession students had to say!! ❤️🔥
Alumni Wins
🌟
Alumni Wins 🌟
Leigh Marie
Acrylic & Digital artist
@leighmarie_studio
Stacey Fraser-Allen
Ink & Watercolour artist
@brickandwatercreative
Jess Ward
Acrylic & Digital Artist
@good.yarns
Melanie Ross
Watercolour & Surface Pattern Artist
@melanieross_designs
FAQs
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The course is designed so that the weekly modules are able to be completed on your own time with digestible lessons and practical exercises that can be applied at your own pace, ensuring minimal disruption to your creative flow. All 1:1’s with Ellie will be scheduled to fit in with you and the live Q&A’s will also be recorded if you happen to not be able to make one over the 6 week course.
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Unlike generic courses, ours is tailored specifically for artists and creatives looking to turn their passion into a sustainable business. All insights and practical strategies have been used and tested and worked for Ellie over the last 8 years of her business. Taking her from small side hustle to full time artist & creator earning 3 times the amount she would if she stayed in her corporate job.
Each 1:1 session is also going to be completely tailored to what you want and need. These will be treated as business mentorship sessions and will be focused on assisting in the unique goals of your business. -
Our course is built on proven strategies that have helped artists like you achieve their goals. With practical tools, templates, and real-world examples, you'll learn to attract clients, increase your income, and build a thriving business that aligns with your artistic vision.
There is also a payment plan option available. -
I completely understand! Our course uses your already honed skills and creative talents to secure and land clients. Practical insights and exercises will assist in keeping you accountable while also making sure you’re enjoying yourself.
This course will give you hard $$ figures and percentage suggestions on how you should split your time in your business to help see success and have confidence in your growth.